Dealer Application
Thank you for your interest in becoming an authorized dealer. Please provide complete and accurate information so our team can evaluate your dealership application.
1. Dealership Information
- Legal business name
- Doing-business-as name
- Business type and ownership structure
- Year the business was established
- Years under current ownership
- Business registration or license number
- Federal tax ID or equivalent
- Primary business address
- Warehouse, showroom, and service locations
- Website and social media profiles
- Geographic territory served
- Number of employees
- Annual sales volume
- Current product lines and brands represented
2. Owner and Primary Contact Information
- Owner or principal’s full name
- Title and percentage of ownership
- Primary contact person’s name and title
- Email address and phone number
- Mailing address
- Preferred method and time for contact
3. Business Experience
- Detailed description of the business and its history
- Years of experience in the industry
- Years of experience selling related products
- Sales channels used: retail, wholesale, online, commercial, or other
- Typical customer profile and target market
- Estimated annual sales for related products
- Sales growth during the past three years
- Number of sales representatives
- Training and product-knowledge capabilities
- Customer service, installation, repair, or after-sales support offered
4. Facilities and Operations
- Showroom size and operating hours
- Warehouse capacity and inventory-management process
- Delivery, installation, and service capabilities
- Ordering and fulfillment process
- Insurance coverage
- Relevant certifications and licenses
5. Market Development Plan
- Why do you want to become a dealer?
- How will you promote and sell our products?
- What territory or customer segment will you develop?
- What sales targets do you expect to achieve in the first 12 months?
- What marketing resources will you commit?
- Which competitors or alternative products do you currently represent?
6. References
- At least two business references
- Current or former supplier references
- Banking or trade references, if requested
7. Dealer Application Scorecard
| Evaluation category | Weight | Review criteria |
|---|---|---|
| Business history and experience | 20% | Years in business, industry knowledge, ownership stability, and related sales experience |
| Market coverage | 15% | Territory, customer base, market opportunity, and local reputation |
| Sales capability | 20% | Sales team, channels, sales history, growth, and ability to meet targets |
| Facilities and operations | 15% | Showroom, warehouse, delivery, installation, service, and order fulfillment |
| Financial and commercial readiness | 15% | Annual sales, inventory capacity, insurance, trade references, and working capital |
| Marketing and brand fit | 15% | Marketing plan, product presentation, customer service, and alignment with brand standards |
Scoring: Rate each category from 1 to 5, multiply by the category weight, and total the results out of 100.
- 80–100: Recommended for approval
- 60–79: Additional review or information required
- Below 60: Not recommended at this time
8. Application Submission
Use the contact form below to submit your application details and supporting information. Our team may request additional documentation before making a final decision.
Applicant certification: By submitting this application, I confirm that the information provided is accurate and authorize the review of the business information supplied for dealer evaluation.